Analysis of The Yellow Wallpaper - 2376 Words

CHARLOTEE PERKINS GILLMAN THE YELLOW WALLPAPER (1892) The cult of true womanhood defined women as â€Å"ladies†(pure, diligent). When we talk about American woman, we have to specify their religion, sexual orientation, race, social class (it is therefore essentialist to talk about â€Å"women† in general. Depending on the group which they are in, certain coordinates are applicable. The Yellow Wallpaper is about a white, protestant, heterosexual woman at the end of the 19th century in the higher middle class. Gilman wanted to obtain more freedom and in order to do so, she had to rebel against the most important institution oppressing her: MARRIAGE. (1) Nowadays, the typical happy family is outdated and doesn’t exist. Gilman lived at a time†¦show more content†¦If we believe that all women are feminist, this is an example of ESSENTIALISM. Not all women are the same: gender is a cultural construct and women are indoctrinated into behaving in a certain way. The author fights against MARRIAGE. She is a pre-feminist (feminism of difference). For a long time, the story has been considered as autobiographical (= confessional mode), as these sold books. In Protestant society, public confession was and is extremely popular. Confessional literature has always been sold well in the US and this is the reason that Perkins wrote† Why I wrote The Yellow Wallpaper†. Originally, the world â€Å"wallpaper† was hyphenated†wall† covered by â€Å"paper† (important connotations): 1st footnote. In short stories, everything is relevant. At the time of writing, women were considered as side of â€Å"hysteria†: that the womb was irritated/inflamed. People believed that when women behaved in a way that they weren’t expected to, they were sick (hysteria). Women were expected to fulfil some roles. This â€Å"irritation or the womb† made people believe that a woman ´s reproductive system was at threat and might stop working. Because of this, reading was â€Å"dangerous† for women because it excited the mind and therefore the womb. At the time of writing, there was a physician who said that high-class women should have a REST CURE to relax. He forbade any kind of intellectual work(reading and writing), to goShow MoreRelatedThe Yellow Wallpaper Analysis1164 Words   |  5 PagesThe Yellow Wallpaper Analysis As I started reading this short story, it clearly introduced who the characters are and where it took place. The narrator is a woman; she has no name, remains anonymous throughout the story. She lives with her husband John in a house. This house is isolated from society, since the short story indicates that it is far from village, roads or any means of communication. It also contains locks and gates throughout. The woman is ill and this illness has placed her inRead MoreAnalysis Of The Yellow Wallpaper1727 Words   |  7 Pages Analysis of the Short Story The Yellow Wallpaper by Charlotte Perkins Gilman. 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John; her husband is a psychologist and thinks that his wife has a mental disorder because of all the free thinking and puts her through the rest cure. Through analysis of the story, we can see that this story displays a creepy tone in order to depict a serious matter at a time when women’sRead MoreThe Yellow Wallpaper Analysis Paper1245 Words   |  5 Pagesupholding women’s rights, such as viewing a woman as a respectable, free-willed human being, are the essential truths established in Charlotte Perkin Gilman’s â€Å"The Yellow Wallpaper.† Through the development of the narrator Gilman uses symbolism and imagery to awaken the reader to the reality of what a woman’s life was like in the 1800’s. Analysis of the symbolism throughout the story reveals that the author was no t only testifying to the social status of the women in society but specifically giving insightRead MoreCritical Analysis Of The Yellow Wallpaper1496 Words   |  6 PagesCharlotte Perkins Gillam uses her short story, The Yellow Wallpaper as a weapon to help break down the walls surrounding women, society has put up. This story depicts the life of a young woman struggling with postpartum depression, whose serious illness is overlooked, by her physician husband, because of her gender. Gillman s writing expresses the feelings of isolation, disregarded, and unworthiness the main character Jane feels regularly. This analysis will dive into the daily struggles women faceRead MoreFeminist Analysis : The Yellow Wallpaper 2184 Words   |  9 PagesJoe Purcaro English 155 Literary Analysis 04/17/2016 Feminism in the Yellow Wallpaper Everyone experiences life, whether it be happy times, bad times; it’s one big circle every human being goes through. In the story, â€Å"The Yellow Wallpaper, which is a feminist story that portrays the terror of the rest cure which is a period spent in inactivity or leisure with the intention of improving one s physical or mental health. Women especially, as it opposes manyRead MoreCritical Analysis : The Yellow Wallpaper993 Words   |  4 PagesCritical Analysis: â€Å"The Yellow Wallpaper† â€Å"Not many women got to live out the daydream of women—to have a room, even a section of a room, that only gets messed up when she messes it up herself.† –Maxine Hong Kingston: The Woman Warrior During the late 19th century women, as history demonstrates, were to remain confined to their societal expectations and roles. Women were thought of as the weaker sex, emotional, and fully dependent on their male counterparts, child-like. She was to be a piousRead MoreCritical Analysis Of The Yellow Wallpaper1915 Words   |  8 PagesWhen â€Å"The Yellow Wallpaper† is viewed within the scopes of New Historical, Feminist, Psychoanalytical, Ethical and Reader response criticisms, the reader should first be imparted with the understanding of who Charlotte Perkins Gilman was, what she stood for, the time period in which the story was written, and how aspects of her cultural and historical background related to it. Second, how the circumstances imposed upon women’s freedom of thought. Third, the reader shall ascertain how Freud’s Psychoanalytical

Critical evaluation of a research article Free Essays

Introduction This work presents a critical evaluation of the research article entitled, ‘How traumatic is breast cancerPost-traumatic stress symptoms (PTSS) and risk factors for severe PTSS at 3 and 15 months after surgery in a nationwide cohort of Danish women treated for primary breast cancer’, written by O’Connor et al. and published in 2011 in the British Journal of Cancer, volume 104, pages 419-426. The evaluation provides a description of the aims, findings and arguments put forward in the article, a critical appraisal of the issues, theories and concepts included in the article and an assessment of the sources of information used in the article. We will write a custom essay sample on Critical evaluation of a research article or any similar topic only for you Order Now The title of the article – How traumatic is breast cancerPost-traumatic stress symptoms (PTSS) and risk factors for severe PTSS at 3 and 15 months after surgery in a nationwide cohort of Danish women treated for primary breast cancer – is an accurate representation of what is included in the article, as the article, indeed, talks about PTSS and risk factors for severe PTSS in Danish women treated for primary breast cancer. The title is a very accurate description of what is included in the article. The aim of the article is clear: as noted in the abstract for the article, the stated aim of O’Connor et al. (2011; 419) was to, â€Å"†¦explore the prevalence of and risk factors for cancer-related PTSS in a nationwide inception cohort of women treated for primary breast cancer†. The clarity of the aim, coupled with the clear and accurately descriptive title, allows the reader of the article to orient themselves as to what the authors will be discussing in the body of the article. It is easy for the reader to feel that the authors ha a clear idea of what their research was, where it fits in the body of research and literature in this subject and, on this basis, how they would carry their research out. The objectives of the article are made not made so clear by the authors, but it can be understood, from the very clear stated aim, that the objective of the article was to determine what the prevalence and risk factors are for PTSS in primary breast cancer survivors in Denmark. In terms of the rationale for the study, the authors make clear, in the first sentence of the abstract, that the literature in this area, whilst extensive, is not concurrent, in that there are variations, across the reports in the research, as to the prevalence of PTSS in women living with and recovering from breast cancer. The rationale of the O’Connor et al. (2011) study was, therefore, to add to the literature in this area with a definitive study of PTSS, and its risk factors, in a sample of Danish women. A search of PubMed, for example, using the search terms ‘breast cancer PTSS’ returns five results: the O’Connor et al. (2011) article; an article by Andersen et al. (2008) looking at the search for sense in breast cancer survivors with low quality of life; an article by Morrill et al. (2008) looking at the interaction of post-traumatic growth and PTSS on the presence of depression in breast cancer survivors; an article by Tjemsland et al. (1998) looking at PTSS in breast cancer survivors one year after surgery; and the fifth and final article which is not relevant to the topic. It is clear, therefore, that the rationale for the study is valid: there are, indeed, few published articles looking at the specific research topic proposed by O’Connor et al. (2011). In terms of the sample and data collection, as O’Connor et al. (2011) note, the sample for the research was 4917 women from Denmark, aged between 18 and 70, all of whom had been diagnosed with, and were recovering from, primary breast cancer and who had undergone surgery for their breast cancer during a very specific time period, namely October 2001 and March 2004. In terms of the inclusion criteria for the sample, it was important that all women included had no history of other cancers and that the women could read and write in Danish (to ensure that they fully understood, and could respond to, the questionnaire used to collect the data). It is important to note that all women selected for inclusion in the O’Connor et al. (2011) research were breast cancer free at the time of the data collection. The women’s medical histories were checked and only women treated via the same treatment modality, namely the standardised guidelines as set out in the Danish Breast Cancer Cooperative Group, were included in the sample used in the research. This was to ensure that the women had all received the same treatment, at the same time, to ensure that any potential bias was reduced. Bias could have been introduced, for example, if the women selected for study had been in recovery for longer or if the women had all received different treatment modalities or if the women was still living with breast cancer: by selecting women on the basis of a certain date for the surgery, and a certain treatment modality, and by applying the strict inclusion criteria, the researchers minimised the potential effects of bias, ensuring as high a possible validity and reliability for the results found (Gerrish and Lacey, 2010). As Roberts et al. (2006) note, â€Å"†¦reliability and viability are ways of demonstrating and communicating the rigour of research processes and the trustworthiness of research findings†. For research to be helpful, the research process and the results reported need to be as clear and transparent as possible: misleading information will cause the reader to doubt the research process and, therefore, the validity of the results reported. As Roberts et al. (2006) suggest, the trustworthiness of a research article depends on many factors including the research question posed, the initial research question, the ways in which the data is collected, the ways in which the data is analysed and the conclusions that are drawn from the findings presented (see, also, Cormack, 2000). At the moment, on the basis of the research question posed and the data collection methods, the O’Connor et al. (2011) seems to be trustworthy and, therefore, reliable. Reliability, in this context , can be understood as the degree to which a particular set up can, â€Å"†¦produce similar results in different circumstances, assuming nothing else has changed† (Roberts et al., 2006). Regarding the data collection method, O’Connor et al. (2011) utilised a mailed-out questionnaire to obtain data from the sample of women regarding their post-traumatic stress symptoms, as measured using the IES, which is utilised widely in the literature as a measure of PTSS, given the strong correlations in interviews between IES scores and clinical diagnoses of PTSS. Additional covariates were gathered from the women via the questionnaire, including demographic and socioeconomic variables such as age, marital status, number of children, income, educational level, social status and net wealth, amongst other variables (O’Conner et al, 2011). These variables were collected in order to test, statistically, the relationships between the degree of PTSS found in the patients and all of the variables, to see if there were any pervasive links between the presence of PTSS and any particular variable. It could be, for example, that a patient’s age predisposes them to be m ore likely to experience PTSS following surgery for breast cancer, or that the person’s educational attainment affects their likelihood of experiencing PTSS. It was important, therefore, that O’Connor et al. (2011) controlled for all potentially confounding variables, in order to be sure that any relationship found between the presence of PTSS and the most probable risk factors were actually true and not simply an artefact of the data collection method (Black, 1999). In terms of the data analysis, the data analysis was conducted using non-parametric tests, namely Mann-Whitney or Kruskal-Wallis (O’Connor et al., 2011). Comparisons between the independent variables and the PTSS score, as measured via the IES, were conducted using chi-squared tests. Adjusted analyses were conducted using logistic regressions with PTSS being the dependent variable (O’Connor et al., 2011). The results found were reported as adjusted odds ratios (O’Connor et al., 2011). It can be seen, therefore, that the statistical tests used were appropriate for the type of data collected: the use of non-parametric tests, for example, was appropriate, given the fact that the variances were found to differ markedly amongst respondents (Bryman and Cramer, 1990). The use of the chi-squared test in this case is also appropriate, as discussed in Siegel (1957), given the fact that all participants were independent and that frequency data was collected from the partic ipants via the questionnaire. Overall, then, the selection and use of the statistical tests to analyse the data were appropriate, giving confidence that the data analysis was conducted appropriately and that the results found from the analyses are reliable. Regarding the interpretation of the results and the main findings of the article, around 20% of the women surveyed exhibited PTSS at 3 months after surgery, reducing to around 14% at 15 months following the surgery (O’Connor et al., 2011). Regarding the predictors of PTSS in women surviving breast cancer, the presence of severe PTSS was related to older age at 3 months post-surgery. Being a mother of small children also increased a woman’s chances of developing PTSS following their surgery. The data analysis also found that several socioeconomic variables were also strong predictors of PTSS: education, occupational status, personal income and household net wealth (O’Connor et al., 2011). Higher educational attainment was strongly related to a reduced chance of developing PTSS. It is clear, then, that there are various factors that are related to a woman’s chance of developing PTSS following surgery for primary breast cancer. In terms of whether the article makes any contribution to the field of health psychology, it is clear from the article that there are various factors that are related to a woman’s chance of developing PTSS following surgery for primary breast cancer. Given the strong link between these factors and the development of PTSS, there is an argument to be made that women patients with breast cancer who have such risk factors should be offered counselling pre- and post-surgery in order to be able to help to mitigate the risk factors and help these women to avoid developing PTSS. Regarding the conclusion of the article, in terms of whether the conclusions drawn are justified, as has been discussed in the critique of the article, the authors took every precaution possible to ensure that the sample selection and data collection were designed in such a way that the risk of bias was minimised, this increasing the reliability and validity of the findings, and conclusions, presented in the article. This means that the conclusions drawn are not only justified, in terms of the aim of the article, but also that the conclusions from the article can be considered robust and, therefore, trustworthy. The significance of the article, in terms of the contribution it makes to knowledge in this area is great. As O’Connor et al. (2011) themselves note, this is the first article to look at the prevalence of, and risk factors for, PTSS in breast cancer survivors. Additionally, given the large sample size of the article and the rigour of the data collection and data analys is, the results obtained can be argued to be very robust (Creswell, 2008) and, therefore, of high reliability. Regarding the extent to which people who have experienced breast cancer might be helped by the findings of the article, as O’Connor et al. (2011) note, breast cancer and surviving breast cancer is a highly traumatic experience for women. Knowing what factors cause women to experience greater levels of trauma post-surgery is very useful as this knowledge can be used to target those women at greater risk of suffering PTSS and, equipped with this knowledge, delivering counselling to these women to ensure that their risk of developing PTSS is lessened. As O’Connor et al. (2011) suggest, to have this knowledge is akin to being forewarned: pre-emptive measures can be taken to mitigate the potential negative effects of the risk factors and to reduce the chance of women at risk of developing PTSS. In general terms, then, the article – if its findings were transmitted through the general media – would be helpful to women as women could, if they were at risk of deve loping PTSS following surgery, seek help themselves from their medical team. As PTSS has been linked to depression and other psychiatric problems in breast cancer survivors (Morrill et al., 2008), any preventative measures that could be offered to such women would help save them from further trauma and help them to live with a better quality of life (Andersen et al., 2008). References Andersen, M.R. et al. (2008). Frequent search for sense by long-term breast cancer survivors associated with reduced HRQOL. Womens Health 47, 19-37. Black, T.R. (1999). Doing quantitative research in the social sciences. Sage. Bryman, A. and Cramer, D. (1990). Quantitative data analysis for social scientists. Taylor Francis. Cormack, D. (2000). The research process in nursing. Blackwell. Creswell, J.W. (2008). Research design: qualitative, quantitative and mixed methods approaches. Sage. Gerrish, K. and Lacey, A. (2010). The research process in nursing. Wiley. Morrill, E.F. et al. (2008). The interaction of post-traumatic growth and post-traumatic stress symptoms in predicting depressive symptoms and quality of life. Psychooncology 17, 948-953. Roberts, P. et al. (2006). Reliability and validity in research. Nursing Standard 20, 41-45. Siegel, S. (1957). Nonparametric statistics. The American Statistician 11, 13-19. Tjemsland, L. et al. (1998). Posttraumatic distress symptoms in operable breast cancer III: status one year after surgery. Breast Cancer 47, 141-151. How to cite Critical evaluation of a research article, Essays

Night and Fog vs Triumph of the Will free essay sample

â€Å"Triumph of the Will† and â€Å"Night and Fog,† portray Hitler’s vision for Germany, and the findings of Allied liberators of concentration camps in the beginning of World War II. A comparison of the films present two very different views of what Hitler deemed necessary for Germany. They each displayed propaganda in a way they’re eye-catching simply because of the raw footage. It took everything that we knew about pre WWII and corrected it, so that we knew the truth about how the people of Germany felt, and what they saw in those exact moments.The task of viewing these films was quite difficult, and although both films seem to be a highly emotional and factual, I believe that â€Å"Night and Fog† was a more superior piece of propaganda. I will support my response by explaining the differences in how the films were portrayed, the images presented, and the tools used to catch the viewer’s undivided attention. Alain Resnaiss Nuit et Bruillard (Night and Fog) combine horrific and peaceful images, poetic narration, and mournful music that viewers develop an sympathetic attitude. Overall, this film is very traumatizing.There are some images in this film that will be burned into my mind for as long as I live. I have seen many holocaust films, but no one was as near as dramatic and realistic as Night and Fog. This is what I believe makes a good piece of propaganda. Our minds are murky and dull. We tend to only remember the important situations in our lives. Yet we shut out the importance of our own history and pretend it never happened. It is very sad to know that human beings were treated and slaughtered just because of an act of superiority. Riefenstahl created the propaganda film in Triumph of the Will. When editing this film, Hitler is portrayed as a very powerful leader that everyone in Germany was so thankful to have. It seems like he was liked by all, but also portrayed a mysterious side. Hitler descends from the clouds as if a savior from heaven. The film shows transfixed German crowds saluting him and screaming with joy, then a quick shot of Hitler, then again, back and forth. If Hitler is not on the screen, he is always an assumed to be present. The object of the masss gaze, the erotic object of the mesmerized, ecstatic women in the crowds.By making it seem as though even the statues and cats stopped to gaze at his wonders. It’s hard to believe than one person is loved by so many; it is almost as if it were to be too good to be true, and it was. It’s hard to see any realism in this film, like it was scripted instead. As said previously, a convincing piece of propaganda shows the viewer hope, but also reality, and in the film, it looks anything but realistic. In Night and Fog it was an appropriate design the way the switched from color to black and white. I got two different meanings from this. ) We live today in our present environment in a world filled with color. We dont go through hunger, torture and our dignities arent taken from us. The black and white represents to me other people around the world which still today are going through similar times as these victims in this film went through. 2) The theme in on which the comparison is about the past and the present was very clear. The same pathways which were filled with the blood of the victims were now all buried under the ground. The color represented the present and the black and white represented the past.By declaring that in Triumph of the Will everything is genuine and that not a single scene is staged, Riefenstahl becomes not just a propagandist, but a liar. The Party Convention was staged in that sense the entire film was staged just as the entire convention was staged. Riefenstahl may claim that she simply filmed things that actually occurred, but this also is dishonest. â€Å"Night and Fog† presents facts and images to tell the story of the camps and how they were run like an efficient factory whose motives are torture and death.Instead of speaking for the victims and survivors of the camps, the film allows viewers to have their own responses by asking questions and studying the record. The narration is delivered in a harsh, dry tone filled with skepticism and irony. The viewers are constantly told that words cannot describe what happened. They remind the viewer that there is no description or picture that can reveal the true horror of the Holocaust. Besides the narrated parts, nothing was staged in the pictures and images shown. There was no sugar coating to make it appear better than it was. This allows a better piece of propaganda because you know it’s real and it was one of the most horrific acts in history. Another ironic element is the lovely music. There is a flute playing in a very high pitch, upbeat sound, while the horrid images are in the background. This was the most confusing part of Night and Fog for me. It was hard to decipher what they were trying to portray. It was very eerie and gave a sickening feeling. I came to a conclusion that the music showed how the people expected the camps to be, but the pictures showed the reality. The only music in the Triumph at Will was the clapping of many hands, welcoming drums, and joyful cries of the unexpecting German population. Since this film was all footage, and no narration, music was not needed to set the mood. Resnais filmed color footage of the empty, overgrown concentration camps with historical black and white images really captured by attention and made me completely believe everything that was said and occurred in the Holocaust because of the actual footage, the faces of millions who have died, and the insane pictures of the pain and suffering that they went through.It is very hard to believe Triumph at Will and how one man can do so much. In a way, it appear â€Å"corny† because of him coming out of the clouds and become the savior of Germany. So in conclusion, when it comes to convincing propaganda, Hitler’s journey into Germany does not compare to the incomprehensible suffering of the heaps of corpses, silenced forever.

The Perfect Plan Essays - Brian Welch, Converts To Christianity

The Perfect Plan The Perfect Plan When you only know a few and want to know more you learn to be who you are not. You live 100 different lives. Some people know you as this and some as that, and the only one who knows the truth is you. But it truly is amazing how acquaintances that are at different levels at the social hierarchy can move you up. As I entered my senior year of high school, I did not kick it with many people. Strictly a, not by choice, select few. Always, there are the cool popular people who everyone wants to be like. I decided to make it my goal to be part of each of their lives and I would have a million people to kick it with. Everyone is friends at the school, but inside this main friendship, there are sub categories as far as friendships grow. It breaks all the way down to a person's best friend. There could be 50 guys that always hang out together but only 2 that would ever sleep over each other's house just for fun. This, just being an example. As I went through my classes I had to spot out the king pins of the trendiest groups in the grade. People I could actually grow on and use them to network to different people. But you need a reason to talk to them. Of course homework is the easiest but after a while it gets boring. I needed conflict, a situation, something to happen. An early weekend into the school year, one of my, I would say 10 real friends, and I basically *censored*ed the same girl at the same time who we had met only 3 hours prior. So we got lucky, wow. But on Monday it had began. Ever watch TV and see stupid high school shows that spread rumors within like an hour and the e whole school knows. Well everyone was asking me what happened. This is the attention I needed to begin my climb. To the guys a god, and to the girls someone with experience. By telling people and also not telling and keeping them guessing makes you a ?top talk? on their list. Now a girl in the elite category of school, I was lucky to have 3 classes with. Her and I began to talk a lot. Me just being seen with her was enough to make me look ?cool? to the cool people. She did not realize it because of my humbleness but it was helping my reject ass climb. Now the other cool people accepted me. Slowly invited to parties and also given a lot more attention my reputation was being constructed. To maintain your cool image only a few cool things must be done once in a while to remind the dumb-asses that you are still cool. A web site for a senior prank. Even better, I got the attention of the whole senior class. All eyes on me. Now being called, never having to call myself, I am asked to be places, kick it with people, asked if I needed anything, treated like a god. My job is now done. It was all triggered by one *censored* one weekend early in the year. All eyes on me. Now, I don't run these people, but I am now part of their lives and am very close with a lot of them. Not but 7 months ago did I ignore and they ignore me in the halls even though we knew each other. I call m yself the human icebreaker. The trick is to let them know you first, and then they will bring themselves closer. But you have to control letting them know you. The girl in the elite class thinks I *censored* every weekend because of my one escapade. Some guys really know I don't get girls, or al least as many as some people think. Some people think I am a pothead, some think I would never touch a pipe if my life depended on it. And the funny thing is, I control how they perceive me. YOUR OPINION OF ME IS WHAT I ALLOW IT TO

The policies and unequal treatment of Australian Aboriginals from settlement through to 1945. I got 90% in this take home history assignment!!!

The policies and unequal treatment of Australian Aboriginals from settlement through to 1945. I got 90% in this take home history assignment!!! Beginning in 1788, contact with British settlers initially led to economic marginalization, a loss of independence, and death by disease for the aboriginal population. They were pushed off their land forcefully and were subject to cruel beatings and massacres. This eventually led to a massive depopulation and extinction for many aboriginal groups. Due to this, many white European Australians believed that the aboriginals were a dying race and accordingly, it was felt that the best course was to make their passing as peaceful as possible - to 'sooth the dying pillow'. This led to a policy of 'protection' where all aborigines were placed on reserves, as far away from white culture as possible. This official policy gradually moved to Assimilation, where, in contrast, aboriginals were encouraged to blend into white society. The 1920's and 1930's saw an era of the stolen generation, where aboriginal children were cruelly removed from their original parents and placed in missions.Playing t he traditional aboriginal musical instrum...By the 1940s, almost all aborigines were assimilated into rural and urban Australian society as low-paid labourers with limited rights. Discrimination remained rife against aboriginals. The basic wage never applied to them and those who did find work were mainly limited to hard labour. In terms of social justice, aborigines made little progress throughout the 1900's. They were not even counted in the first census, had no voting or citizenship rights and were not allowed into politics. However, today, Australia has been influenced by the harsh social and cultural experiences of the Aborigine people over the century and this knowledge has slowly but progressively encouraged the people of Australia to treat the aboriginal population with equality and respect.Terra Nullius:"Australia had been inhabited by Aboriginals for around 60,000 years before it was invaded by English settlers in 1770." Unlike earlier visitors, the...

Case Study of Ms Foley-Free-Samples for Students-

This assignment is about a patient named Ms. Martha Foley, a 35 year old lady who is suffering from acute pulmonary oedema and was admitted in the hospital prior to 5 days because of post multi-trauma caused by a car accident. She is also suffering from multiple fractures in both legs and smoke inhalation as being trapped in car for 15 minutes. This paper has been divided into two parts. Part 1 contains the description of Ms. Foley and her history along with the treatment in the hospital and the analysis of the Observation Chart and Fluid Balance Chart. It also contains a brief description of acute pulmonary oedema, its pathophysiology and the implications of nursing assessment of this situation. Part 2 contains the inter-professional model of care required for Ms Foley while in hospital. Ms. Foley is a full time worker at a supermarket and is a victim of domestic violence from her former partner. She had a good relationship and support from her friends and co-workers. The day of the accident she and her friend Ms. Annie Jones were travelling in the same car. Ms. Jones was also admitted in the same hospital. Ms. Foley was a smoker of 10 cigarettes per day and also intake drugs such as methamphetamines IV and cocaine. But don’t drink alcohol and is a vegetarian. She had suffered from left sided heart failure in the past and is treated by cardiomyopathy. Fluid balance chart describes that Ms. Foley is given compound Sodium acetate was given intravenously from 01:00 am to 08:00 am at 200mls per hour and only 100mls is drained out through urine. It has been shown in appendix 1. Observation chart describes about the general physical conditions of Ms. Foley during the time of her admission in the hospital. The following things were measured: Acute pulmonary oedema is a type of disease in which the alveoli gets filled up with fluid and the person is unable to breathe. As the fluid gets accumulated creates misbalance in exchange of gases and leads to dyspnoea and hypoxia. Acute pulmonary oedema (APO) is caused by two main mechanisms. The first mechanism is elevations in pulmonary pressures due to severe increase in intra-cardiac pressure of chambers and second is severe lung injury causing increase in pulmonary vascular permeability (Liesching et al. 2014). Pulmonary oedema caused due to lung injury is termed as acute respiratory distress syndrome (ARDS) while pulmonary oedema which is due to acute elevations in pulmonary micro vascular pressures is termed acute cardiogenic pulmonary oedema (Lavin et al. 2015). The pathophysiology of these two types of oedema is almost different due to which their treatments are also different. This document relates specifically to acute cardiogenic pulmonary oedema (Zeiss 2016). Acute cardiogenic pulmonary oedema is caused by an intense ischemic occasion bringing about cardiovascular brokenness. Intense diastolic disappointment may likewise be caused from hypertension and atherosclerosis. Less generally the intense sight might be optional to other essential occasions, for example, intense valvular issue or arrhythmia (Elias et al. 2015). The acute cardiac dysfunction that happens from a background marked by myocardial ischemia brings about expanded cardiovascular end diastolic weights which thus result in hoisted pneumonic micro vascular weights and the improvement of intense cardiogenic aspiratory oedema (Vlaar and Juffermans 2013). There is a decrease in cardiovascular yield with ensuing solid enactment of the thoughtful sensory system and the renin-angiotensin framework. This outcomes in lifted blood weights and expanded delayed consequences on the heart starting a gooey cycle of expanded myocardial oxygen request and further lessening in cardiovascular yield (Luks et al. 2014). In the problems of heart failure there are homeostatic systems that prompt liquid maintenance and pneumonic blockage. In APO there might be starting of liquid fill up, however the essential pathophysiology won't be reliant on the benchmark liquid status. It is significant that s number of these patients is hemoconcentrated on introduction because of the gathering of up to 2 litres of liquid in their lungs (Spoletini et al. 2015). They may then show up hemodiluted 24 hours after the fact when they are in the recuperation stage. As it were they give off an impression of being enduring a more prominent plasma volume as of now, which is suggestive that the issue is not fundamentally a liquid over-burden issue. By and large of APO the issue is less liquid abundance; rather it is an instance of liquid in the wrong "compartment", (intra-alveolar, as opposed to intra-vascular) (Duffy et al. 2015). The nursing care plan depends upon the appearance of the patient’s respiratory status. To perform the assessment of nursing care for acute pulmonary oedema the nurse must observe the individual’s responses (Akoumianaki et al. 2014). The following are the therapeutic nursing interventions for  acute pulmonary oedema: The initial management of patients with cardiogenic pulmonary edema (CPE) should address the ABCs of resuscitation, that is, airway, breathing, and circulation. Oxygen should be administered to all patients to keep oxygen saturation at greater than 90%. Any associated arrhythmia or MI should be treated appropriately (Lumb 2016). Methods of oxygen delivery incorporate the utilization of a face covering, non-intrusive pressure support ventilation (which incorporates bi-level positive aviation route weight [BiPAP] and consistent positive airway pressure [CPAP]), and intubation and mechanical ventilation (Stocker et al. 2014). The method that will be utilized relies upon the proximity of hypoxemia and acidosis and on the patient's level of cognizance. For instance, intubation and mechanical ventilation may end up noticeably important in instances of tireless hypoxemia, acidosis, or changed mental status. The utilization of non-intrusive weight bolster ventilation in acidotic patients with serious intense cardiogenic aspiratory oedema does not give off an impression of being related with unfavourable results (early mortality and intubation rates) in these patients (Adam, Osborne and Welch 2017). Initial dose: Frusamide is given intravenously and the dosage is 20-40 mg (slowly for 1 to 2 minutes) or may increase the dosage by 20 mg later by 2 hours after the previous dose until the desired diuretic effect has been obtained. Use: Treatment of oedema associated with congestive heart failure, cirrhosis of the liver, and renal disease, including the nephrotic syndrome, especially when an agent with greater diuretic potential is desired (Soni et al. 2017). Initial dose: 20 to 80 mg orally once; may repeat with the same dose or increase by 20 or 40 mg no sooner than 6 to 8 hours after the previous dose until the desired diuretic effect has been obtained. Maintenance dose: Administer the dose that provided the desired diuretic effect once or twice a day. Maximum dose: 600 mg/day in patients with clinically severe oedematous states. -Oedema may be most efficiently and safely mobilized by giving this drug on 2 to 4 consecutive days each week. -When doses greater than 80 mg/day are given for prolonged periods of time, careful clinical observation and laboratory monitoring are particularly advisable. Use: Treatment of oedema associated with congestive heart failure, cirrhosis of the liver and renal disease, including the nephrotic syndrome, especially when an agent with greater diuretic potential is desired. The Inter-Professional Model of Patient Care (IPMPC ©) was introduced in 2006 when inter-professional collaboration started as a priority of policy agenda in Canada. This model causes the experts to enhance better care the patients and their families which likewise can manage the extra issues of human medicinal services. The models speak to a pedantic program, a group based affair and a between proficient recreation encounter. The instructional program stresses between proficient group building abilities, information of callings, tolerant focused care, benefit taking in, the effect of culture on medicinal services conveyance and a between proficient clinical segment (Maggiore et al. 2014). Nurses were ready for Ms Foley to attend her while she was lying flat on her bed, trying to sit up, and gasping for air. She is worried, stating she is ‘scared’, and that she has a weird feeling that she can only describe as ‘a sense of impending doom’. Vital signs taken and are the following: Pulse 120bpm and regular, BP 100/50, RR 34, SaO2 92% on RA. Her lips have started to turn blue and the nail beds on her fingers are cyanotic. She remains dyspnoeic and desperate for air. She is coughing. The integral part of inter-professional care of nursing is quality improvement. ACHS is a handbook which gives information of management of risks and improvement of quality to assist organisations and to manage the risks at the organisational levels and to ensure that quality of care and services are integrated (Powell et al. 2016). PE teams have found their place in health care. Teams do not replace the physician-patient relationship, but rather enhance it—creating a more comprehensive, efficient, and tailored health care experience (Short et al. 2014). The care convention was created by the IP group amid a CPE workshop and encouraged group gatherings. It was utilized as the guide by medical caretakers or doctors associates who gave mind at the visits. Components of the IP mind convention included visual signs, for example, publications on the exam room dividers that represent the body frameworks affected by diabetes, and an envelope with data, worksheets and apparatuses created by the IP group on parts of connecting with relatives for help, eating regimen, exercise and medical administration. Thus through the above discussion it can be concluded that Ms. Martha Foley had an accident and detected by acute pulmonary oedema which is a type of disease in which the lungs is filled up with fluid. At first in this task there had been included clinical assessment tools; pathophysiology and its applications; nursing care plan; nursing interventions; pharmacological uses of frusamide; inter-professional model of care, its risk management and its implications Adam, S., Osborne, S. and Welch, J. eds., 2017. Critical care nursing: science and practice. Oxford University Press. Akoumianaki, E., Maggiore, S.M., Valenza, F., Bellani, G., Jubran, A., Loring, S.H., Pelosi, P., Talmor, D., Grasso, S., Chiumello, D. and Guà ©rin, C., 2014. The application of esophageal pressure measurement in patients with respiratory failure. American journal of respiratory and critical care medicine, 189(5), pp.520-531. Duffy, M., Jain, S., Harrell, N., Kothari, N. and Reddi, A.S., 2015. Albumin and furosemide combination for management of edema in nephrotic syndrome: a review of clinical studies. Cells, 4(4), pp.622-630. Elias, B., Barginere, M., Berry, P.A. and Selleck, C.S., 2015. Implementation of an electronic health records system within an interprofessional model of care. Journal of interprofessional care, 29(6), pp.551-554. Lavin, M., Harper, E. and Barr, N., 2015. Health information technology, patient safety, and professional nursing care documentation in acute care settings. OJIN: The Online Journal of Issues in Nursing, 20(2). Liesching, T., Nelson, D.L., Cormier, K.L., Sucov, A., Short, K., Warburton, R. and Hill, N.S., 2014. Randomized trial of bilevel versus continuous positive airway pressure for acute pulmonary edema. The Journal of emergency medicine, 46(1), pp.130-140. Luks, A.M., McIntosh, S.E., Grissom, C.K., Auerbach, P.S., Rodway, G.W., Schoene, R.B., Zafren, K. and Hackett, P.H., 2014. Wilderness Medical Society practice guidelines for the prevention and treatment of acute altitude illness: 2014 update. Wilderness & environmental medicine, 25(4), pp.S4-S14. Lumb, A.B., 2016. Nunn's Applied Respiratory Physiology eBook. Elsevier Health Sciences. Maggiore, S.M., Idone, F.A., Vaschetto, R., Festa, R., Cataldo, A., Antonicelli, F., Montini, L., De Gaetano, A., Navalesi, P. and Antonelli, M., 2014. Nasal high-flow versus Venturi mask oxygen therapy after extubation. Effects on oxygenation, comfort, and clinical outcome. American journal of respiratory and critical care medicine, 190(3), pp.282-288. Powell, J., Graham, D., O’Reilly, S. and Punton, G., 2016. Acute pulmonary oedema. Nursing Standard, 30(23), pp.51-60. Short, K.R., Kroeze, E.J.V., Fouchier, R.A. and Kuiken, T., 2014. Pathogenesis of influenza-induced acute respiratory distress syndrome. The Lancet infectious diseases, 14(1), pp.57-69. Soni, L., Ansari, M., Thakre, N., Singh, A., Bhowmick, M. and Rathi, J., 2017. Development and in-vitro evaluation of Furosemide Solid Dispersion using different Water Soluble Carriers. International Journal, 6(2), pp.2571-2575. Spoletini, G., Alotaibi, M., Blasi, F. and Hill, N.S., 2015. Heated humidified high-flow nasal oxygen in adults: mechanisms of action and clinical implications. CHEST Journal, 148(1), pp.253-261. Stocker, R., Lenzlinger, P.M. and Stover, J.F., 2014. Contemporary intensive care treatment for patients with severe multiple trauma. In General Trauma Care and Related Aspects (pp. 95-109). Springer Berlin Heidelberg. Vlaar, A.P. and Juffermans, N.P., 2013. Transfusion-related acute lung injury: a clinical review. The Lancet, 382(9896), pp.984-994. Zeiss, A.M., 2016. Cognitive Behavioral Therapy as an Integral Component of Interprofessional Care. Cognitive and Behavioral Practice, 23(4), pp.441-445

Understanding of Strategic Planning In Effective Business Essay

Understanding of Strategic Planning In Effective Business - Essay Example For the success of any business organisation, it is vital to have a proper and complete strategic plan defining the decisions, allocation of capital, resources and manpower required for the decision making and proper functioning of all of its departmental areas. Depending on the types of business, methodologies have to be accordingly adopted which may include divisions and sub-divisions within an organisation like research and development, manufacturing, procurement, marketing etc. with organisation and support services by the management, marketing, clerical, information technology, stores and despatch, accounts, personnel and time-keeping and workshop and other required infrastructure along with their relevant staff. Background to Strategic Planning Usually based and depending upon the feasibility of each individual business set-up, strategic planning differs in their approaches. The most typical amongst these approaches is the three stages: â€Å"Situation† evaluation of current state and future state scenarios, â€Å"Target† defining of the detailed goals and objections, and lastly the â€Å"Path† indicating the route for attaining the targeted goals and objectives. Another popular approach is the â€Å"Draw† stage in which the image and targeted end goal and objective are visualised, then comes the â€Å"See† stage where comparisons are made between the likely positive and negative extreme that could be encountered in any given situations, and finally the â€Å"Plan† stage where all the required resources are considered for the activation of a business. In general, and as a standard practice being utilised by a number or newly setting up businesses, proper strategic planning for business should be consistent of the following points: A clear VISION setting the businesses mission statement Detailed ANALYSIS of the approach towards the desired end goals and objectives A FORMULA defining the line of actions to reach the desired end goals and objectives A proper and workable IMPLEMENTATION plan according to the agreed upon line of actions Proper CONTROL to ensure and monitor that the correct implementation process is working according to the laid-down plans Assertions For the success of any strategic planning in a business, input of internal and external analysis are necessary to be considered during the development of strategies to identify opportunities, threats, including the possible changing of unforeseen environmental situations which would effect trade and commerce relationships with customers and its likely impact on a business. An analytical consideration of the existing competition and the likely possible future competition has also to be taken into account to ensure that a business could continue to exist and flourish even under the most severely challenging market conditions prevailing at any given period of time. Arguments It is a universally accepted practice to have a strategic plan defining goals, objectives and targets to achieve positive end goals and objectives through a definitive roadmap. Accordingly policies, tactics based on legally correct rules and regulations and actions with clarity are implemented. The correct stepping stones towards eventual success should start with the sequencing of goals from short term to medium term to long term, thus creating a climbable stairway to the future. A mission statement therefore, is necessary as a vital tool in the strategic plan because without a time-frame it visualises the identity of a business, what it represents and where its stands in the future. Counter Argument Realistically the main reasons for the failure of strategic plans can be based on its being incorrect or inappropriate and/or its poor implementation. The reasoning behind incorrect or inappropriate strategy planning can be one or in combination with each

Application of Enginerring Principles Coursework

Application of Enginerring Principles - Coursework Example Due to centrifugal force, clean mud overflows, and the waste particles (together with some amount of fluid) enters the mesh through the bottom outlet of the hydrocyclone. The vibrating mesh further sieves the unwanted particles out, leaving only the pure mud suspension to pass through it. Hence pure mud suspension is obtained. The efficiency of the mud cleaner and the range of sizes of the waste particles that may be sieved out, depends on many factors like cone angle, diameter of the inlet, diameter of overflow pipe, diameter of the bottom outlet of hydrocyclone, the fineness of the mesh, vibration characteristics of the mesh, viscosity and density of the fluid, density and size of the waste particles etc. b) The three components where angular motion is involved are: hydrocyclone, pump, drill pipe. Hydrocyclone Here, the centrifugal force that is a characteristic of a system having angular motion is utilized to separate coarser and finer suspended particles. In hydrocyclones, viscou s forces are also produced by the angular motion. Because of the difference in densities of the suspended waste particles and the fluid, there will be difference in the centrifugal forces each of these subjected to. This difference in the centrifugal force is responsible for the separation of coarser waste particles and finer (required) particles that are suspended in the fluid. ... ncing has to be done properly, bearings have to be selected properly, lubrication should be taken care of, centrifugal forces (and centrifugal stresses) should be considered while designing the components, blade reactions have to be considered for pumps. Drill pipe Many a times drill pipes rotate and the rotation is greatly responsible for the cutting. But sometimes, even when the rotation of the drill pipe is not the main force behind drilling, a slight rotation of the drilling pipe is necessary for a successful drilling. As with any rotating components (which have angular motion), balancing has to be considered while designing drilling pipes. In addition, buckling should also be taken note of. c) Velocity distribution in a drill pipe during the first stage is given by (cm/s) (1) Differentiating (1); The acceleration, (2) (i) When acceleration is minimum, Hence, from (2), (3) Solving (3), When acceleration is minimum, Hence, Hence, (ii) Assuming that the acceleration is proportional to the velocity during the whole period; Final velocity in a further 35 second = Final velocity after (20 + 35) second = Final velocity after 55 second = (12%/20)*55 = 33% increase in the velocity (iii) To get the displacement profile for the first stage, integrating (1); Displacement (4) where c is a constant The displacement profile is a fourth order polynomial during the first stage. The displacement profile may be obtained by plotting (4) using MATLAB. The profile looks similar to Figure 2. Figure 2. Displacement Profile for the First Stage To get the velocity profile for the second stage, acceleration proportional to velocity during the whole period of the second stage implies that the velocity variation during this stage is exponential. The profile looks similar to Figure 3. Figure

Bend It Like Beckham Essay Example for Free

Bend It Like Beckham Essay In the movie â€Å"Bend It Like Beckham† Jess has to face the problems of what she wants and her family wants for her, but in the end she chose what makes her happy even if her family doesn’t approve. The first abysmal conflict was that Jess gets in a horrible fight with her best friend Jules over their soccer coach Joe. This causes the team to go separate ways and this makes Jess feel really bad about herself, so then she goes to Jules’s house and tries to make everything better. In Jules’s room, Jules and Jess began to talk. Jules was furious with Jess because she knew that Jules liked Joe. This also causes to Jules’s mom to think that they’re lesbians and thinks that, that’s why she was so depress. The second antipathy her sister Pinky tells her parents that Jess is playing behind their back, but on the same day that Pinky’s future husband’s parents come and tell pinky that she can’t marry him because they saw Jess making love to a blonde. So what Jess’s parents make Jess stop playing soccer and later on Pinky is getting married, Jess gets so caught up she can’t go to soccer practices. In fact, the day before Pinky’s and the soccer tournament Joe and Jules told her that there’s going to American recruiting. So before taking the pictures it’s a big Indian tradition thing, Jess’s father Mr. Bhamra lets her go to the tournament which Jess wins and gets a scholarship to Santa Clara University in California. If I were jess I would exactly what she would do because I probably wouldn’t be happy for the rest of my life and a person who Jess didn’t know wouldn’t make her happy. She was doing the right thing but in the end, she had to do what was best for her.

Nuestra Familia Essay -- Violence

A gang is an organized group with a recognized leader whose activities are either criminal or, at the very least, threatening to the community. (Walker, 2011) Throughout history there have been some infamous gangs that have gotten media attention and others that have gone under the radar. One of the more underground gang structures are prison gangs. The Nuestra Familia may not be in the news as much anymore compared to other gangs, but they are nothing to be taken lightly. Prison gangs have been around since the late 20th century and only seem to be getting stronger if nothing is going to be done to prevent them. Gangs in prison have members in and out of prison. One of the more popular gangs that has been gaining steam recently is the mainly Hispanic gang La Nuestra Familia. The purpose of this paper is to write about the history of the NF, the structure in which it operates, and some good preventative tactics that could prevent prison gangs from becoming stronger. Nuestra Familia (NF, Spanish for Our Family) was created in the late 1960’s at the Soledad Correction Training Facility in California. (NF 2011) Nuestra Familia was created because some of the Spanish inmates had gotten tired of the abuse handed out by the Mexican Mafia to fellow Mexicans. (Nuestra Family (2011)) Nuestra Familia was created as protection from the Mexican Mafia for young Mexican-American from rural areas. The first members of Nuestra Familia were strictly from Northern or Central California. (NF 2011) The all-out prison war between the Mexican Mafia and Nuestra Familia occurred in 1968 when Sonny Pena was stabbed to death by a member of the Mexican Mafia at San Quentin state prison. The recruitment for the two gangs split California in two. ... ...reventionservices.org/nf.asp Nuestra familia . (2001, March 15). Retrieved from http://www.gangs187.com/lanuestrafamilia.html Geniella, M. Us ca: inside pelican bay. (2009, February 05). Retrieved from http://www.mapinc.org/drugnews/v01/n707/a04.html Morales, G. (2007). Nuestra Familia. Retrieved from http://www.gangpreventionservices.org/nf.asp Nuestra Familia. (2005). Retrieved from http://prisonoffenders.com/nuestra_familia.html Nuestra Familia. (2011). The History Channel website. Retrieved 2:17, December 4, 2011, from http://www.history.com/shows/gangland/articles/nuestra-familia. The History Channel. (Producer) (2008). Blood in, blood out [Television series episode]. In Gangland. New York: History. Retrieved from Reynolds, J. (2008, July 1). Nuestra familia: Our family. Retrieved from http://www.nuestrafamiliaourfamily.com/pages/glossary.html

Life Stressors Essay

Many daily hassles have contributed to a certain level of stress in our lives. For life to continue or achieve the set objectives, then the hassle must be there, no way we can avoid them. If we can not avoid these hassles, then we can manage then responsively for our well being and sound health. â€Å"Examples of the daily hassles are; regrets over past decisions, money worries or concerns and not enough time for family, relaxation or entertainment† (Coon & Mitterer†¦167). The pressures and demands that cause stress are called stressors. There are so many life stressors including, death of a close family member for instance the mother, divorce, bad health or a changing behavior of a family member. There are various symptoms that are visible to enable recognize that he or she undergoing stress. Stress causes mental, physical and emotional duress. To get a handle in stress, one needs first to learn how to recognize it. Incase of these daily hassles, a person needs to get used to then and prepare his/her psyche that without them there may be no tomorrow. If a person develops this mentality that the hassles are normal his /her conscious will not be bothering about the hassles. Incase of money, the rich who have the money are not satisfied, therefore a plan i. e. the budget in using the little money can save a person too much stress. The issue with lack of time to relax or be with family can solely be solved by good management of time resource and strictly adhere to the timetable or schedules. â€Å"Issues of the past can easily be avoided by getting occupied actively in the wok place and or focusing in the future† (Zautra†¦. 93). Stressors are the hardest to cope with but one must be occupied with no time to sit idle, talk to as many people as possible including counselors, pastors, close friends, workmates, and family members. To crown all these, â€Å"physical exercises are commendable to any kind of stressor or stress† (Cohen†¦57). Works Cited: Coon, Dennis & Mitterer, John, O. Introduction to Psychology: Gateways to Mind and Behavior. New York: Wadsworth Publishing, 2003. Cohen, S. Measuring Stress: A Guide for Health and Social Scientists. New York: Oxford University Press, 1997. Zautra, A. Emotions, Stress and Health. New York: Oxford University Press, 2003.

Group Brand Audit Project Essay

Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a â€Å"first come, first serve† basis. Post your group’s choice of brand and gp number on the â€Å"questions for Prof/TA† board so that everyone can see your group’s choice. This way, the other gps will know which brands are already taken on a first come first serve basis. Once your gp posts a Brand choice (that is not already taken)- it’s yours. The brand audit analysis will be based on information from public secondary sources, company web sites, as well as your own professional experiences and insights. Surveys or primary research are not required but can certainly be conducted and used as needed. The final Powerpoint report should be submitted using the assignment link on elearning. The length of the Brand Audit report should be approx. 30-40 ppt slides (not including any appendices or references). Typically a thorough audit requires 30-40 hours of work which divided among 6 or 7 gp members usually amounts to an average of about 5-6 hrs of work per student. The following format and guideline will help streamline the approach and the process. A tentative example is available for you to review on page 132 of the textbook. This Rolex example is only that†¦an example†¦just a very brief and concise example. I. Brand Inventory A current, comprehensive profile of how all products and services sold by a company are marketed and branded. Read Also: List of Exploratory Essay Topics This is mainly the supply-side view of the company and the brand. Should include (but not limited to): History of the brand Identification of all brand elements (logos, symbols, characters, packaging, slogans, trademarks). Brand architecture. Description of attributes of the product/idea/service. Profile of direct and indirect competitive brands (use points of parity and points of difference). Include market share and other relevant facts and figures. ‘Brand Architecture’ and ‘Hierarchy’ and ‘brand product matrix’ (where applicable). Pricing, profitability and market share of the brand. Distribution channels and policies. Supporting marketing communications/promotional programs. Brand personality as reflected by the brand elements and existing marketing mix. 1 II. Brand Exploratory This is usually the more challenging research and analytical component of this assignment. Actual consumer perceptions may or may not reflect those intended by the marketer. The Brand exploratory is aimed at understanding what consumers feel and think about the brand in order to identify sources of brand equity. Should include (but not limited to): Customer knowledge of the brand (include â€Å"Brand Mental Map†). Brand Associations: awareness, strength, favorability, consistency and uniqueness of brand associations. Main sources of Brand Equity (possible threats to Brand Equity) Customer-Based Brand Equity Pyramid (CBBE pyramid) Problem areas/inconsistencies of perception vs. market reality. The size, profile and buying behavior of the most important customer segments. The depth and breath of ‘Brand Awareness’. A perceptual map showing the brand and its main competitors along the most important brand attributes. III. Conclusion & Recommendations: Should include (but not limited to): SWOT analysis. A proposal for a ‘positioning’ statement. Recommendations concerning how to measure, build and manage additional Brand Equity. IV. Appendix: Supporting/additional Tables, Charts, Graphs, Figures, Photos, etc. V. References: List only the material that you actually refer to in the report. Choose from this list of Brands (most of them from Business Week’s 100 Best Global Brands) Post your gp’s choice on the â€Å"Ques for Prof/TA† board on a first come first serve basis.

Free Essays on Negative Effects Of Drinking In College

I have decided to talk about the negative effects of drinking while going to college. It’s hard to manage schoolwork responsibilities while still getting out and partying. It has many repercussions on ones school work. I found that drinking has many negative effects on college life; I’ll try to explain some of those effects that I have noticed from drinking and partying. Binge drinking is a major problem on most college campuses. Many people may not think that this is a major problem, but in fact it is. The Harvard School of Public Health did a survey of students from 119 colleges and found some shocking results. 44% of U.S. college students engaged in binge drinking during the two weeks before the survey. Students more likely to binge drink are white, age 23 or younger, and are residents of a fraternity or sorority. If they were binge drinkers in high school, they were three times more likely to binge in college. Over half the binge drinkers, almost one in four students, were frequent binge drinkers, that is, they binged three or more times in a two-week period. While one in five students reported abstaining from drinking alcohol. You may ask why college students do this? The survey found four reasons why students binge drink. They were: Drinking to get drunk (cited by 47% of students who consumed alcohol), status associated with drinking, culture of alcohol consumption on campus, and peer pressure and academic stress. Drinking in college has many different drawbacks, not just affecting the person drinking; it can also affect friends and other people. One bad thing about drinking is that drinking and partying seems to make most people lazy. This is by far the worst effect that drinking has on someone; it is the worst because laziness can affect so many things pertaining to school. Being lazy can cause a person to miss classes, this will in a short while catch up to that person, getting behind in schoolwork is an incred... Free Essays on Negative Effects Of Drinking In College Free Essays on Negative Effects Of Drinking In College I have decided to talk about the negative effects of drinking while going to college. It’s hard to manage schoolwork responsibilities while still getting out and partying. It has many repercussions on ones school work. I found that drinking has many negative effects on college life; I’ll try to explain some of those effects that I have noticed from drinking and partying. Binge drinking is a major problem on most college campuses. Many people may not think that this is a major problem, but in fact it is. The Harvard School of Public Health did a survey of students from 119 colleges and found some shocking results. 44% of U.S. college students engaged in binge drinking during the two weeks before the survey. Students more likely to binge drink are white, age 23 or younger, and are residents of a fraternity or sorority. If they were binge drinkers in high school, they were three times more likely to binge in college. Over half the binge drinkers, almost one in four students, were frequent binge drinkers, that is, they binged three or more times in a two-week period. While one in five students reported abstaining from drinking alcohol. You may ask why college students do this? The survey found four reasons why students binge drink. They were: Drinking to get drunk (cited by 47% of students who consumed alcohol), status associated with drinking, culture of alcohol consumption on campus, and peer pressure and academic stress. Drinking in college has many different drawbacks, not just affecting the person drinking; it can also affect friends and other people. One bad thing about drinking is that drinking and partying seems to make most people lazy. This is by far the worst effect that drinking has on someone; it is the worst because laziness can affect so many things pertaining to school. Being lazy can cause a person to miss classes, this will in a short while catch up to that person, getting behind in schoolwork is an incred...

Film Reviews Research Paper Example | Topics and Well Written Essays - 2250 words

Film Reviews - Research Paper Example The documentary is also punctuated by various statistics that detail Americans diagnosed with HIV/AIDS in the epidemic’s earlier years. The documentary relates and narrates the lives of Dr. Tom Waddell, who founded Gay Games, a young hemophiliac David Mandell, Robert Perryman who got AIDS by injecting drugs, Jeffrey Sevcik who was gay, and David Campbell who was a veteran in the US Navy. As well as their personal stories, the film documents the delayed response to AIDS by the Reagan administration using archival footage of government officials (Common Threads: Stories from the Quilt), reactions by medical practitioners, and the initial attempts by gay men to use the AIDS issue to organize the community. The documentary clearly brings into focus the AIDS era, although it does not break any new ground that has not already been covered. However, what makes this film important is that it creates and documents a historical era during which hysteria on AIDS and its relation to the g ay community was starting to turn to compassion for those who were infected. It seems to tell that this only occurred at the end of the Reagan administration, which, from the film, considered the disease to be a moral issue and not a public healthcare issue. The film narrates how AIDS broke barriers between middle class families of heterosexual leaning and the gay community in finding a common ground. One touching moment was when the Mandell family asserted they were middle-class Americans who, when it came to AIDS, found out that there was no Middle America as everyone who was affected clung to one another. Every story in this documentary is well narrated by those who survived the victims and who are on the quilt. The film draws sympathy as Sally Perryman talks about Robert, her husband, and the way he struggled to end his drug addiction until he died of AIDS. There is heartbreak when the Mandell family takes the viewer through the pictures and videos of their son, as he became sic ker, while their struggle with prejudice from their community shows how stigmatizing the disease still was in the 80s. The film also discusses the life of Vito Russo, who originally wrote The Celluloid Closet prior to his death from AIDS in his prime. However, the story, which is most revealing is Tracy Torrey’s, whose partner David Campbell died, as he also is. He is shown on his bed dying with lesions and unable to rise from his bed. This film is a chilling look into how AIDS affected the entire country without discrimination. Silverlake Life: The View from Here (1993) This film documents the experiences that TOM Joslin, a film professor at UCLA, and his partner Mark Massi after Tom’s AIDS diagnosis (Silverlake Life: The View from Here). The film traces his struggles as he tries to cope with an AIDS diagnosis, especially their trip to New Hampshire for a Christmas celebration that Joslin believes is the last with his family, which has refused to accept his partner fo r the last 22 years. As the documentary progresses, the filmmaker makes it clear that the love between the two partners is what has made the disease bearable for Joslin. The filming continues after Tom’s demise, showing the manner in which the undertakers and other people handle his body through the filming work of Peter Friedman, his friend, who chronicles Massi’s acceptance by the family following Joslin’s demise. This documentary does not have overt political statements and acts only as a record of the experiences of two lovers as one of them dies from an incurable disease. The first-person diary style used to shoot the film enables the viewer to see the intensity of

Global Music Series Essay Example | Topics and Well Written Essays - 3500 words

Global Music Series - Essay Example Music is an inevitable part of any society’s culture and hence is often found deeply rooted in its culture and traditions. It is a common bond that engulfs people from diverse cultural backgrounds and ethnicities across the globe. It is a bond that separates the identities of the people as well unites them. According to De Nora2 (2001), Music is holds greater significance than a mere object of entertainment – it is also an inevitable tool that assists in regulating our affective states. The ideas and thoughts expressed through music are specific and peculiar to all cultures that carry specific meaning that is understood by the people of that particular community since it is associated with its past history. The world music is highly characterized by authenticity and exotic hybridity which has a peculiar touch of global aesthetic sense. This helps in transforming and reshaping the interrelations between music and ethnic identities of people irrespective of the limitations of geographical boundaries since world music is truly global in nature. The global music undoubtedly deals with the issues of culture and identity and is generally found to be involved or adopted by urban circles to be understood and analyzed from social, economical and political point of views. The ideas and thoughts that endure global music as a function of a ‘genre culture’ involves the policies and procedures of the industry and describes the manner in which the musicians and artists depicted here ensue to adapt and acquaint their music (Negus, 1999)